$13M New Markets Transaction
FINANCED |
---|
February 2022 |
LOCATION |
Eau Claire, WI |
SQUARE FOOTAGE |
25,000 |
TOTAL PROJECT COST |
$13M |
INVESTOR |
Citizens Community Bank |
NMTC ALLOCATEE |
Cinnaire Forward Community Investments |
CENSUS TRACT |
55035001101 |
The Children’s Museum of Eau Claire (CMEC) plans to construct a 25,000 SF building.
Since 2000, the Children’s Museum of Eau Claire (CMEC) has served over 900,000 families and children, providing a safe, inclusive environment for children to learn and play with others their age. In early 2023, CMEC will move into a dynamic, 25,000 square foot carbon-neutral LEED Platinum facility, allowing them to expand the museum and serve as a hub for the community to access quality early education and family resources. A thriving community values children and strengthens families: CMEC will provide wrap-around services that fully engage families and provide supportive services and resources to parents, serving as an anchor in the revitalization of downtown Eau Claire.
CMEC will also provide critical access to Pre-K learning for children ages six months to five years in collaboration with the Eau Claire Area School District’s Eau Claire 4 Tomorrow program. In the first year of operation, the CMEC projects it will offer 40 seats for incoming students with a plan to increase that number to 100 by 2027. A tenant of the preschool curriculum will be to allow the students to learn practical life skills and build independence. They also plan to address the shortage of childcare workers by providing above-average wages for similar providers in the Eau Claire area.
56.17%
Percent of Median Family Income
50.3%
Poverty Rate
10.8%
Unemployment Rate
1.3
Unemployment Rate Ratio
Severely Distressed Census Tract
Census tract (55035001101) is severely distressed based on unemployment rate (>1.5x national average) poverty rate (>30%).
Renovation
- 3,000 SF new construction
- 6,130 SF increase in educational and exhibit space
- New preschool program
- Increased natural lighting
- Interactive outdoor play area
- Improved accessibility for children and adults with physical challenges and added “Sensory Space” for children with autism
Why Play?
Although formal academics and structured activities are important, research shows that child-directed play is critical for healthy emotional, cognitive, and social development. In other words, it might look like a child is “just playing,” but under the surface they are actually solving problems, learning language, developing empathy, and strengthening self-regulation.
Child directed play is critical for positive outcomes including cognitive development, family engagement, social skills and empathy, fine and gross motor skill development, emotional control, and academic success. The Children’s Museum of Eau Claire reviews a diverse set of demographic data to be agile in its approach.
A New Home
Bolder. Better. Bigger.
Those are the words offered to describe the new Children’s Museum of Eau Claire. Children’s museums are conveners in the communities they serve, and through this project CMEC seeks to carry that forward with the planning, design, and building of a new Children’s Museum.
Eau Claire County is the fourth fastest growing county in the state of Wisconsin, with a 5.7% increase in population from 2010-2019.1
Health Outcomes
Eau Claire County ranks 35th of 72 counties for health outcomes and 69th of 72 counties for income inequality.2
In 2018, taking into account this critical data supporting the need for a children’s museum in the community, CMEC implemented the “Eat. Move. Live. Initiative” to incorporate nutrition and fitness into the museum experience.
Serving More Families
The total number of childbirths in 2017 reported at Chippewa Valley hospitals was 2,331 childbirths compared to 2,442 in 2016.3
This slight decrease aligns with growing trend nationally of young adults having fewer children; however, it still represents a market potential of more than 20,000 children over 10 years.
Serving Families In Need
13% of area families with children are Asset Limited, Income Constrained, and Employed,4 (ALICE). These households earn more than the Federal Poverty Level, but less than the basic cost of living for the county.
The CMEC Play-For-All program is open to all families who may not qualify for programs, such as FoodShare or WIC, without requiring a burden of proof.
1US Census Bureau
2,3US County Health Rankings
4United Way ALICE Report